Who am I
I am Lee — a UK voter, not an organisation, not a charity, not a CIC. There is no team, no payroll, no funding from any retailer, retail body, technology vendor, or political party. There is no donation page because there is nothing to donate to.
If you want to reach me, the address is hello@fairfoodpricing.co.uk.
Why I built this
Most political problems are reactive. We notice a harm, then legislate after the fact. This one is different. The harm is on the horizon, the hardware is being installed across UK supermarkets right now, and the practices it makes possible — personalised pricing of essential food — have not yet become normal. The window to draw the line in advance is open. It will not be open for long.
What you can do
- Write to your MP. This is the single biggest lever.
- Forward the one-page summary to any MP, peer, councillor or journalist you know.
- Share the evidence page with anyone who thinks this is overblown.
Endorsements
None yet. The site launched on . If you are an MP, a charity, a faith group, an academic or a trade body and you would consider endorsing the proposal, please get in touch.