Fair Food Pricing

With sources

The evidence

Every figure here cites a primary source — government, regulator, or established think tank. Use the filter to narrow by topic.

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References

Primary sources behind the figures. Sorted by type — government, primary, industry, press, academic, secondary — and then alphabetically.

Data (Use and Access) Act 2025 government · 2025
UK Parliament. In force from 19 June 2025; has relaxed Article 22 prohibition on solely automated decisions affecting individuals.
Digital Markets, Competition and Consumers Act 2024 government · 2024
UK Parliament. Section 240 enables the Secretary of State to add practices to the Schedule 19 "in all circumstances unfair" list.
Food prices and inflation (CDP-2026-0004) government · 2026
House of Commons Library. Food prices have risen 38% in the five years to November 2025, about ten percentage points faster than overall inflation.
ICO finds Southern Co-op breached data protection law over live facial recognition government · March 2023
Information Commissioner's Office. ICO determined Southern Co-op's Facewatch deployment breached UK GDPR on multiple grounds.
BRC statement on dynamic pricing in supermarkets industry · 2025
British Retail Consortium. BRC stated publicly that "supermarkets do not use, and have no plan to use, dynamic or surge pricing in their stores". A statutory floor would make that promise enforceable.
Co-op to digitise all 2,400 stores industry · May 2025
Co-op. Digital shelf-edge labels across the entire Co-op estate by end-2026.
Morrisons begins UK-wide rollout of electronic shelf labels industry · October 2025
Morrisons. 10.8 million electronic shelf labels across all 497 stores.
End-of-year statistics 2024/25 primary · 2025
Trussell. 2.9m emergency food parcels distributed; food bank parcels for pensioners tripled vs 2019/20.
Food Insecurity Tracker primary · January 2026
Food Foundation. Quarterly UK food insecurity tracker — 6.3m adults, 2.2m children, 40% of disabled-adult households.
This time it's personal: the rise of dynamic, personalised pricing and what it means for inflation primary · 2026
Bank of England. Recorded that 21% of UK firms use market-responsive pricing tools today, rising to 31% within a year — the largest planned increase among any pricing tool surveyed.